"We value you as a loyal customer. We've made boatloads of money from your purchases in the past, and we look forward to retaining you as a customer for future business. As a matter of fact, we're so sure that we're gonna rake it in (again) at your expense, that we're willing to buck up $10 of our own dough for this leatherbound catalog, which you will so proudly display on your coffee table as a showpiece. In addition to it sucking you into buying ghastly amounts of additionalgear, we remain especiallyhopeful that your colleagues take note of this elaborate catalog, and turn green with envy, spending thousands of THEIR hard-earned dollars at our store, so as to achieve a similar status as a Platinum-Level Customer, and someday have a leather catalog to show off as their own."