Gary - I'd say bang for the buck. If you have true brand allegiance, you're selling yourself short.

The archery world is like a real-life game of "king of the mountain"- and every few years, somebody does something that pushes them to the head of the pack. Usually, the king doesn't stay king for long, but they keep retooling and coming back, time and time again. Bear, PSE, Hoyt, HCA, Darton, Mathews, Pro Line, Martin, Bowtech, Wing, Oneida, Pearson, etc...- they've all been king for a day (or close). Everybody innovates- everybody puts out a competitive product.

What does it take to change - for me, it's dollars and sense. I want a bow that outperforms my old one in every phase of the game (speed, components, brace height, noise, warranty) -and I want it for a fair price. I couldn't care less if it was built on the moon by a tribe of Oompaloompas.