Now, when I say "personalize," I don't mean that you go and pick out your own distinct vane color scheme, or pick out your own configuration of rest/sights/quiver... When I say "personalize" in this context, I'm talking about writing certain things on the bow, painting stuff on it, putting stickers on it, etc...

For every buck I shoot with my bow, I take a Sharpie and put a mark on the inside of the limbs. I also scribe the letters C.M. on the bow somewhere - my bow is always named after my old dog, Cookie Monster.
"XX" is wrote on the handle. A Quiksilver surf sticker is stuck on my quiver.

Just dumb stuff that makes your bow more than just a chunk of laminate and aluminum, and turns it into a real piece of you.

My new bow should be arriving any day, and my first order of business is to add the trademark "C.M." to my limb, and put a red XX on the handle. I think I might even go the extra mile and paint it on, then lacquer over it to protect it from bleeding/wear.

I also draw all over the undersides of the bills of my hunting hats. Not sure what that's all about either.