I think that anytime you're dealing with hunting, there are three very distinct camps of guys:

The first group (A)are the guys who hunt like maniacs, logging MAD hours in the stand, hunting away every possible second of spare time they get - rain, sleet, snow or shine. These guys will fill their tags (or at least have plenty of opportunities to do so). When I hear one of these guys say "I ate tag soup because I didn't see any deer worth shooting,"I know they're telling the truth. From my experience, I'd say (around here at least) - Group A comprises maybe 3-5% of the hunting licenses sold.

The second group (B) are the weekend warriors. One day every weekend or two, when the weather is nice, they're out there. These guys have all the gear, but just don't have the obsession. They like to feel like the great white hunters, and they're chock-full of excuses. These are your "passed up 30 bucks in one day" guys. John Rambo, Ted Nugent wanna-bees,they pretend like they're hunting on Buckmasters or something. 30-50% of the hunting population, if I was guessing. These guys always have a big plan, and that plan usually falls flat on its face.

Group (C) are the pretend hunters. They drive trucks covered in big buck stickers, turkey track stickers, hunting stickers, strutting toms, etc... They hunt the opening day of opening day of gun season and the first Saturday. Somebody flushes out a deer and it runs in front of them, they blast it, and they're god's gift to deer season from that point on. These are the guys who hunt 1, 2, maybe 3 days a year, but talk game year round. They're the guys who say "Been out lately?" and you say "yeah, bowhunted all day yesterday in a drowning rain" and they look at you like you're crazy - coming back with some idiotic comment like "deer don't move in the rain, I won't even waste my time." "I went on a poker run on my quad - screw huntin' in the rain - that sucks." This demographic makes up the remainder of the pie.