The other thing that the LX does for Mathews is that it fills out their product line. They've got plenty of offerings in that 34 ATA 7.5 BH area and but for a faster bow one would have to jump up to the Ultra, but then the braceheight was a bit on the low side. This bow fills in the space in between nicely for them. I think that they had to do this as a sort of answer to the Patriot dually.

It seems to me that this year the Patriot dually is the bow(And I'm definitely a Mathews guy). But I'm not sure. Frank seems to be MIA, maybe you folks could comment on your thoughts between the Patriot dually and the Mathews LX.

Incidentally I have an MBA in marketing so I'm fascinated by this stuff.