Looks like Mathews positioned the LX squarely against Hoyt's Cybertech. And then made a general marketing move against Bowtech with the speed claim. I haven't seen spec's on the new Black Max3 but I doubt it'll have much in terms of shootability. It's sort of like well we have fast bows too why don't you look at the rest of our product line. I wonder if folks who were considering the Patriot Dually would consider the LX? I wouldn't think so but maybe for loyal Mathews guys who want a little more speed? These guys are very good at marketing.