I think the website update has less to do with internet sales and more to do with people like me. I dont have a bowtech dealer close and I am not driving 80 miles to just look at some, so I expect that I can look at there products online and decide my self if its worth the drive. Jan 1 it was 2003 and I was looking for a 2003 bow the only company that gave me that info was Hoyt so they got my money.