I purchase the bulk of the traditional stuff I need from MidSouth Shooters Supply, Midway USA, Graf & Sons, or RWS Sports.com. I find they have an excellent selection, very good prices, and excellent customer service. I buy rifles from D&R Sports. Com.

Cabela's needs to be watched. They have good sales, but if you do not pay attention to their site you're going to miss out for the most part.

Also watch for the places that look cheaper in price and then hit you with a bigger then normalhandling fee. That is the match that burns my bridges.