Honestly, I think its just good business sense, like Mathews and Matt McPherson pumping so much money into the archery in the schools program. Hook'em young and you'll have a customer for life. Thats why I think they are so price friendly anyway. Margins on them likely aren't very much, just enough to cover costs I'd suspect. Dealer comes out ahead because he sells you all the trimmings and services it when it needs it. I have shot them (although, its sort of like trying to hit a fastball with a wiffle ball bat) and they pack a nice punch. Good and smooth, quiet. The customers have been very pleased.