Got mine today, $109 plus $10 S&H from some Internet outfit. All I can say is SWEET!! Since I couldn't "give" my Emax away and had sold the V-zone off of it, decided to put this lil goody on it and just keep it. 40 mm vs 32mm for objective, still has the spot on adjustments for various ranges. Doesn't have the multitude of "range lines" the Tru-glow model has, beats the 10 pt lit reticule by a bunch both in price and being able to fine tune virtually any arrow out of any bow to be on the money from 10-50 yds. Of course, none of this matters on deer out to 30 yds, but I'm a "tweaker" so this fills my bill!!