The Timex and Rolex comparison has some validity, but I think that to some degree, people buy Rolex's not because they can, but moreso because they want everyone to know that they can afford a Rolex. There is degree of arrogance/selfishness in that.
Why does this matter to anyone??? If Bob's driving a new Suburban every year.....WHY does that matter to anyone but Bob? If he wears a Rolex....because they can afford it.....and because he enjoys the pride of ownership.....who are we to interject why he bought ....and why do we care??????
Isuppose there's a degree of arrogance and selfishness in buying anything new, then...that you could have bought used.......or cheaper.