bear,
The first time... probably a minute or so. After you've done it in the yard a few times (or even in your living room)you'll get a better feel for it and after setting one up a few times you'll be setting it up in under 10 seconds. My first time probably took me at least a minute and I thought, man.. do I want to be struggling with this each time? After doing it a few times though it became really easy. Now... after using and selling them for a while... I'm sure I can be under 6 seconds. Take down is just as easy. A complete demonstration is on each hunting video that comes free with each blind. The videos are around an hour long and have loads of hunting action. All from the blinds.
Good Hunting!

Jon
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