Whats the big deal??? If you like the first video for $7 buy it! If not , send it back , it doesn't cost you a cent. If you buy the first video for $7 , the other videos are $20 , but if you dont like them , send them back at no cost to you. Again , what's the problem? I've done this same deal several times , it averages out to around $17 a video which is pretty average. If you dont want to buy the video , consider it FREE rental for 30 days. Sounds like a pretty good deal to me! I dont think this should be compared to the Buckmaster shananagan.