I don't think I need a marketing survey to tell me that I wasted the extra$10 for a slower arrow just because it matched the camo on my riser. I'm not the first guy to do it, and I won't be the last.

Same thing with an anti-friction coating. It probably wouldn't make a lick of difference, and surely wouldn't be the difference between me filling my tags, or getting skunked. But, if it was five or ten bucks extra, I'd buy it just so I could know that I had something new and high-tech. I'm a sucker. I know it.

Just to further explain how dumb I am - I'm going to take off a fiber optic fixed-pin sight this summer, and replace it with another fiber optic fixed-pin sight just because it looks cool. LOL