Nick,

I have started to look at a few of your documents and I have to tell you my immediate first impression of those.............I find it disturbing that you chose to list complete references with no guide or map for the "average" joe to go by.

I do this kind of thing day in and day out in my career so no problem.........but what percentage of average hunters do you suppose #1 will even take the time to read hundreds of pages of studies they have little or no idea what are saying?? Judging by the video it is clear that you are banking on guys just sitting through that (even that is a stretch due to it's length and level of interest).

This has always been a source of my distaste for this type of marketing............throwing a ton of data at people and banking on the fact that they are either not gonna understand it or simply not care enough to sift through it.

I am being as nice about this as I can but it really irritates me when I see a lack of knowledge targeted and exploited by anyone. I think you know as well as I and everyone else reading this that the average hunter is most likely gonna be in way over his head trying to analyze all that data properly and objectively.

The site is just not friendly to those without an elevated knowledge of science...........and it seems like you were shooting for the stereotypical Snickers commercial hunter to be overwhelmed and be left with no other option then to trust your word because they don't know what half the fancy words you threw at them even mean.

Again.........just a first impression. If you honestly believed that the average hunter would sit through that 1/2 hour video and then read hundreds of pages of documents some of which deal with upper level science and chemistry and be able to understand and follow right along then I take everything I said back.