I think they are getting ready for the day when "lead" in bullets will be banned.... I'm sure it's comeing at some point, in some area's sooner than others...

It's "not" a copper bullet, and it has a polly tip... That means they didn't copy Barns, that's for sure...

As for advertiseing, of course they will compare themselves to who ever else has a non lead bullet... I use to compare my bonded core copper bullets to the other copper bullets at that timewhen i mfg'd them too...

DM