I have one in 6.5-20x44 and love it. I compared it with several scopes in the 100 to 500 dollar range and liked it the best. I even compared it to a lower end leupold for almost 600 bucks and liked the Alaskan Guide scope better for less money.

I have asked them several times (cabela's) who makes their scopes for them and they say they don't even know. Cabela's buys from several different companies and it can vary in the same line up, like one model might be a Nikon and another might be a Pentax or something. And some are actually made for cabela's by the same plants that make the other big name brands.

Mine looks very similar to a Nikon. I found a model that looks almost exactly like the one I own.

They are high quality though and you can't beat the customer service.

Paul