I couldn't agree more...........I can't even count how many lemmings I have seen trying to match their gear with what they see on TV or in magazines only to find out it takes more then using Tiger's driver to play great golf. Same with every other sport/hobby out there. Cost in no way directly correlates with quality........neither does who else is using that product. I have shot rounds in the low 70's with a rockflite and tickled 100 with $40/dz butter balls. I have had a 3 wood that I have been crushing for years now (it retired my driver)........a buddy had his dad make it for me in college for $40. I have only one demand of the products I use........they have to do the job in the best reasonable manner. If a product meets those demands I buy it...........sometimes that costs me a lot of money and sometimes it doesn't. I NEVER let what other guys are doing influence me one bit. That has to be the lamest reason to buy something I can imagine..........reminds me of somehing Mathews groupies would do.