ORIGINAL: Greg / MO
While there's obviously no "right or wrong" technique in applying face paint -- especially for something like bowhunting where it's not a life-and-death matter, we in the military were/are taughtsomething different than what Dan said...
You DON'T want to accentuate the sunken in areas of your face; just the opposite. You want to make the "high" areas of your face look sunken in, e.g. your forehead, nose, cheeks and chin. You want to "bring out" the sunken areas with lighter colors.
That way, from a dimensional perspective, your face sort of melts into one plane and leaves no distinguishing characteristice such as over-accented eye sockets or other recognizable features. Think of it this way: we as deer hunters often notice a deer first by the horizontal "line" of its back contrasting against all the vertical lines of trees and such in the woods. It's sort of the same concept; you don't want to accentuate the things that make our faces look "more human."
Having said that... Do I think it will matter for bowhunting? Heck no.
Thats exactly what one of the shows on the Military Channel was saying. However, I don't think there is a right or wrong way when hunting for deer.