If you do use it, keep it out of the sun and always sealed. If that stuff dries up at all, the entire pouch is toast. Also if you use a bait and decide to quit for the day, even if the bait is still moist, don't put it back in the package. You'll ruin all the other bait
After you use it put it in a different ziplok bag, a litltle moisture or cod liver oil will revive it.