In this category ,I would have to say that there are several that I could mention. Darton, Bear , Reflex, Ross and a couple more.I think what under rates a bow co. is their advertising budget and the $ they can afford to spend on PRO shooters. Let's face it , if Ross spent the $ that Mathews or Hoyt does on advertising and shooting staff, Ross could be the next Mathews or Hoyt or Bowtech. The same goes for Darton or Bear andthe rest also.
They ALL make a great product and "TOP OF THE MIND AWARENESS" is key in marketing. It's all about marketing until you,(bow company A or B or C) start putting out junk. Then nothing will help.