Yes, isn't it amazing what a savy marketing ploy can accomplish. I know of other call makers that turn out an excellent call, but Cost had the NWTF fueling the fire. I'm not saying i dislike Cost, hell i wish i has one of those calls. But i'm going to tell you the truth here. I saw an episode of Turkey Call where they featured him and i heard him run one of his boxes. It sounded ok, worth 10 grand?? Never. Course like they say, something is only worth what somebody is willing to pay for it.