That pic has been on many archery forums.. I don't think it was broke by just shooting it..Come On!!! I've heard every thing from it was sawed half way through, broke in a bow press, in a auto wreck. I think it was staged to bash Mathews..Why would some one do that to an $800. bow? Who knows, but it might make people think twice about buying one, and to some companies that might be worth it. ( maybe the Company that has issues with their limbs breaking?)The Limbs would'nt break at the thickest point. Mathews was contacted about this Bow and they heard nothing about it. (Cover UP) NOT!