Here's how it works in retail. Doesn't matter if it's scent lok or tennis balls. You buy a large quantity for a discounted price with a certain date for payment due. You sell enough of the product before the due date to pay your wholesale price. Then the prices go to regular prices. Since few people are buying deer hunting camo now a sale entices value conscious consumers to buy now. I worked in a ski shop and we sold the latest stuff at a discount in June, but come Sept it was all regular (full) price.