A shot straight on from the "OTHER" end is just as deadly. Just make sure he turns his head to the left and coughs when you squeeze. Make sure the arrow enters the ole butt hole and travels up to the heart. Makes about as much sense to me. Poor percentage shot for most people. A deer doesn't have to move only a hair or you only have to be off a hair to have the arrow slip along the outside of the chest wall and catch nothing but a lot of tracking and grizzle with what appears to be a lot of blood at first. If a deer is facing ME head on.... at some point in time I'm going to get a better shot. He'll pass by, or turn left or right or something. Get drawn when you can and wait him out.