Who will ever compete with "the big guys"? Noone, because they are the icons who run the business. If everyone were like them noone would watch enough t.v. shows to pay all the sponsors bills. Who said anything about 30min worth of flat tires-you can show that is 8-10 seconds. Not everyone cares about the big trophys and perfect looking hunts; many want to see real hunting with educational stuff. If you hada child you wanted to get interested in hunting, and had little time to take them enough to spark the interest do you think you could teach them from a Primos video? Sure they nail great animals, but there is little to no education-it's all about product and places to them. Why are they so successful then?-because they are the forefathers of modern hunting t.v.; that is why? While we have differing opinions, many(majority) have an opinion similar to mine.