I also like Leupold's but have some others too. For the money, the Burris Fullfield II is awlfully nice. I had a Signature Select... the optics were fine but the whole thing seemed bulky and less user friendly. I sent it back. Sightron makes some pretty decent units that won't break the bank either. I have a Bushnell 4200 which is good as are the Conquests. You may also want to consider the new Leupold VX-7. It's a 30 mm tube and comes in various configurations. The 2.5-10 X 45 might just be your ticket. The AV Swaros (1 inch tubes) are nice but probably not as good as the top end 30 mm ones. One of my favorites are Kahles (particularily the CL line). Good value for great glass. The upper end Zeiss units are awesome, but pricey. It's all in what you want and what features are important to you. Good rifle scopes are worth the $... IMO.