GMATT, Why would Hoyt choose to sell their bows substantially cheaper when MANY in the industry consider it to bethe best bow on the market right now. It is cheaper than a Mathews Drenaline at most shops by $20. $700 is the going rate for the top of the line bows. Hoyt archery is considered one of the archery leaders. Hoyt and Mathews hold this position with Bowtech right behind them. Your post made no sense. It is like," If Mercedes started selling their cars at a substantially lower price, I would buy one." Mercedes isn't going to lower their price and neither is Hoyt, Mathews, and Bowtech. When you sell the best there are, why? Quality and performance isn't cheap. You get what you pay for.