Most influencial in archery today? JM2C

Today's literature, from a writing perspective on bowhunting whitetails, Jeff Miller is probably as complete as any, he has a lot of experience with varying habitats. Other writers for other hunting disciplines for example Cameron Hanesof Eastman's for western mule deer bowhunting.

Today's media, The Outdoor Channel itself and all of its archerybased shows. They seem to be very influential on the younger crowd.

Today's outfitter, Cabelas is the most influencial.