It's all simply a smoke and mirrors add. They throw so much garbage at you to confuse you. They have the audacity to say, remember when carbons first came out people poo pooed them. Well that was because the first carbons were really pretty crappy at times. Then he tries to tell us the makers of bullets figured out long ago it's best to expend all the energy in a deer. Duh, that's because bullets kill by SHOCK and tissue distruction, not by hemmoraging like an arrow. It's a total add campaign thats twisting the facts to suit their product. It's totally bogus. A truly independent test would tell us the names of these other broadheads they used. And Wade Nolan, come on people.... he's...well never mind. Let's say he's selling himself on this one. Oh did you notice. To give you more Shock and Awe they even mentioned they used a $70,000camera to photo the arrows. I guess they failed to tell you they borrowed that and it's reuseable. They mixed up some putty, grabbed some rusty broadheads and shot a few arrows and photographed it before 5 o'clock so they could get the camera back to the rental place.