Great observation Pighunter56!
I love my 300 win mag, and my bigguns, but I'd like to have abetter suited cartridge for deer. Smaller isn't necessarily the goal, but I figured it was the only option to get that "better" deer cartridge.

Also I've been telling my wife about how much meat I lose from the 300 being "too big" and it gives me another excuse to buy another rifle!