They add a distinctive custom look to your arrows that many folks feel add more individual flavor to a hunters set-up. Another and very important use for a wrap is the fact that they could possibly allow you to ID the hit on your animal of tag=rget by allowing the shooter to follow the flight patch of the arrow. Also for me, by using White based wraps and fletching, it allows me to more easily ID the kind of blood I have on my arrows byproviding a much brighter background that a plain black carbon shaft. I love arrow wraps and look forward to using them with my rig every season.