It's just like scents. People spray and drag the crap all over the woods and hang a stand. Well, if you've got half a brain to begin with you hung the stand in an area deer frequent and are likely to pass through. So along comes a deer and the guy say, boy he came right to the XYZ Stinko Outlandish Lure. When in fact, the deer was heading that way and passing through that section of woods for a month to get to his secure little bedding area where the girls hang out. Probably 99% of the deer claimed to have fallen to a lure would have fallen to stinky free that day too.