Well it's certainly not dollars. $40,000 is chump change to a bow company. I also doubt the 40,000 units. That would amount to about 24million dollars. 4000 units I could believe. 400 I could believe, but not 40,000 of one model. I guess it could include a lot of large volume orders from say a cabelas or someone like that.[&:]

I tried to find their annual sales. In digging around the internet I found this interesting. The vice president and co founder of Bowtech has been fired for supposedly marrying the Martin girl. Talk about bashing a product, check this out.
http://www.archerytalk.com/vb/showthread.php?t=243824

and this http://blog.kingsoutdoorworld.com/2005/11/03/problems-at-bowtech/