RE: Define a PRO Shop
Thank you, Rick, for those kind words and for your patronage.
As faras gouging, it just could be a mistake. I mistakenly did it several times. Once I looked at the wrong price sheet and another time I didn't have time to look up the price and 'shot from the hip.' In both cases that I remember, I realized it after the customer had left the store.
Once in a while my customers will do me the favor of telling me what prices are in other stores. There are times when I'm a little higher and times when I'm lower. More recently I've found that I'm lower than some of the mass merchants and had to raise my prices.
The problem with this issue, however, is that they lower their prices at random and usually drop them to 'rock bottom' just before the season ends. This is done so as to make room for other types of inventory but has the effect of making a dedicated archery/PRO shop look very bad.[:@]