I agree on two points here: the first and foremost thing a local shop needs to do is to differentiate himself from a big box store, and that usually comes in the form of knowledge and service. I also understand how local shops have to monitor inventory levels and key in on what's moving.

My biggest complaint -- and probably wrapped up somewhere in the original poster's thoughts -- is that many, if not most, of the pro shops I go into don't seem inclined to truly study their industry. I know some are stretched thin trying to simultaneously manage a retail store and in conjunction run a pro shop -- but if the goal is to truly offer a pro shop, then keep abreast of the industry. I'm amazed at how many owners I talk to never frequent internet forums such as this or AT, and consequently have no "pulse" of what's currently hot or is the latest "must-have" item -- especially in lines they already carry.

If I'm going to affix the "pro" moniker to a store, I also want the owner or lead tech to know more than I do. I have a lot of fun with bowhunting, and enjoy the companionship and comraderie I find on these forums, but unfortunately, it's not my professional career. I want those for whom it is to be able to teach me, not vice versa.

I guess in a nutshell, Len, is that I'm looking for a "you" when I think of whata pro shop ought to be. I've said it before, but I wish you lived closer.