Many started off as small shops. I think most smallstores would like to be bigger and in more than one location. What then? I'm a very small business person in a big field and have no lack of customers. A retail archery/hunting store can do the same if they care to. They just need to offer what others don't. They could help their bottom line by buying things like this deal here that they know the store, "that sob"is loosing money on.

My local big box stores didn't carry 1/2 the stuff they have in the past this year. Much of the stuff they put out was last years goods. Good news for others who are savvy enough to exploit it. They would have to know what the competition is doing though. Many would rather cut off their nose to spite their face, "I'll never set foot in...".

As far as stores like cabela's, anyone can compete price wise with them.