I think Bowtech is just being smart, and figuring out that all of the hype with strings and who makes them is just that. There is no doubt the WC makes excellent strings, but so do Tailor-maid for instance, and a few other "known" companies, and there are many more guys that know the ins and outs of string building out there that are not so instantly recognizedthat can build 'em superbly also.

Look at it from a manmufacturers' perspective--- say you buy WC strings at a "wholesale" manufacturers' cost of lets say(roughly) $60 per set(based upon retail at roughly $100) and multiply that times say 10,000 bows. That's $600,000.00 just for strings/cables. Now, install mass-produced typical "factory" strings/cables of the same material, but built by a general string builder who deals in bulk with manufacturers, and you probably can get them for around $20 per set at manufacturers' wholesale pricing.(black with no twists or colors) Multiply that times the same 10,000 bows. That's $200,000.00. Is it worth it for Bowtech (or any other manufacturer) to spend $400,000.00 extra per year just so they can say they have WC strings/cables on their bows? How many more people will buy that particular bow just because it has WC strings on it instead of stock "factory" strings? Not $400,000.00 worth of them, I can assure you that, they will buy the bow if they truly want it anyway, and the only way any manufacturer can re-coup any of this money would be to put at least a $60 higher price tag on the product,(or $70 if they want to turn a profit from them) which in turn then puts it out of reach financially for a certain percentage of customers. This is all figured out by analysts, and then the most cost-effective way of promoting the products come from that, no different than any other manufacturer. Remember, this is big business for the manufacturers and decisions such as this saving of over a 1/4-million dollars can be the difference between a company floating or sinking. I would've done the same thing if I were them. In fact, I would've never started it at all, but that's just me.

Bowtech is just utilizing the best means to get the most out of their dollar, same as everyone else in the industry. If the consumer wants to purchase the WC strings after they buy the bow, then that is their individual choice. Nothing to be whining about, you are either going to pay extra for the bow at purchase to have them on it,(and still will have to replace them after a year or so) or simply buy them yourself after the first set wears out and save $60 or so on the initial cost of the bow. I think more people are apt to take a $60-70 savings initially, $599 sounds alot better than $669 if you ask me. I'll replace my strings/cables a couple of times with that same $60-70 later on down the road, thanks. <img src=icon_smile_wink.gif border=0 align=middle> Just my own thoughts, Pinwheel 12



Edited by - Pinwheel 12 on 12/12/2002 13:10:16