It's a step in the right direction, but still a long way from what I would call a true open-concept pattern. Talondale is exactly right; it's still based on photorealism.
Davidmil was spot-on, too, by saying that if the intent is to get into that market, it needs large, irregular-shaped splotches of a much lighter background. If you notice in the promotional video, they never allow the subject to be skylighted... There's ALWAYS a tree trunk behind the wearer.
There's a very good reason for that...
Having said that, I like Hardwoods and especially Hardwoods HD in certain applications. It's the best "mass-market" camo pattern I've found remaining out there once Toxey ruined Mossy Oak by creating the New Blackup. Until I succeed at getting Bowtech to offer an option in a true open-concept pattern, I always order my bows in Hardwoods HD.