aside from the fact that I have walmart stock and want them to do VERY well as a result here's an example of why i dont' mind walmart:

sims limbsaver recoil pad at walmart is 19.99

the exact same thing, same size, brand, everything at one local shop is 34.99

and I don't know about you guys but I can't afford to pay an extra 15 bucks just to "help out the little guy" I understand they are trying to make a living but having a ridiculous mark-up like that isn't helping anybody.