The reason the guys on the hunting shows are using the big "super duper, better than anything else you could possibly get your hands on guns" is that these are the guns of the shows sponsors. Beretta isn't going to sponsor the show, Beretta Outdoors and the allow the hunter to use what he wants, he's going to have to use a beretta rifle, his camo hat is going to have to say Beretta on it, all comercials associated with the show are going to have to be about Beretta products or products in which the Beretta company holds stock in, and the same applies to all gun mfg's. It's all about the money, and not necessarily what makes good sence. I like to hunt with what I like to hunt with. I like the 30-30 and .35 Rem from Marlin for deer even though the people with enough money to produce their oun TV show to advance their products try to tell me otherwise and in a subtle way suggest that I'm not smart enough to choose. Those hunting shows, even though entertaining are nothing more than a huge commercial. Oh well I can't bitch, I like Beretta too...................Good Hunting