$680 is not making much money at all on that bow and honestly selling them at that price is only hurting the dealer. I am not at liberty to discuss dealer pricing but he really isn't doing well at that price point and I don't know how people can keep the doors open at super low prices like this. We will probably sell them at $729 or so. Also, keep in mind the MSRP on an XT is $795, we sell them at $689 putting nearly $100 back in the pocket of the customer. Most shops don't charge nearly MSRP and pass on the savings to their customers.

$635 is way below dealer minimum resale pricing. As part of being a Mathews dealer you agree to not sell below a certain price and that is below that number. They are actually in violation of their agreement w/ Mathews as a dealer there and are only making pennies on that bow anyhow.........literally. For the money a dealer has tied up into inventory, if they are going to only mark things up at that margin they are better off taking the money and putting it into a 12 month CD at the bank and making 5% at the end of the year.........they will actually make more that way and don't need to pay a lease, electric bill, or other peoples salaries to make that $$$.

It's amazing to hear people say that a dealer is a crook with prices. This business is their livelyhood and honestly no dealer is making any serious cash in this business. I am in the books all the time at the shop and we are one of the 2 better off shops for probably 100 miles and the amount of money at the end of the month when the bills are paid off is really not that much. I made more money in my first job out of college than I would if I owned the shop I work at. The dealers are not in it for the money...........thats for sure.