nksm, I am not disagreeing with your conclusions you wrote, I guess what Im trying to say is for 95% of the hunters in the US the 7mm is not greater or lesser of a gun than a 30-06. I have quite a few "deer caliber rifles" and on a 120-180 whitetail most people will not see a difference in any of them. I just get tired of reading people say gun A has more killing/stopping/knockdown power than gun B when the guns are both very similar. Lets take my 06 and my 7mm for example. I load 180 partitons in my 06 for when I go bear and boar hunting, and I load 140 BT in my 7mm for whitetails. I could switch gears and do the exact opposite, and load a 139gr in my 06 and a 160 partition in my 7mm and achieve the same goals.