I checked out that web site. It looks pretty new to me. I would stick with what works. I do know exploring works. I would make some loads and go varmiting with it. Check out it's accuracy. If your worried about the performance of the bullet on Whitetail's or larger. It will kill the animal. But you dont want to look for it for a couple of day's. If you ask the company themselvs they are of course gunna say they work great.
See if they have some pics with game they have takin with them. See what there Balistic co is. See what there sectional density is compared to other proven designs.....good luck. if you use them let me know how they work.....