My swarovski scopes are the 1" av models.I am from Canada ,so the prices won't likelymean much to you.At the time I paid $1150 for my swarovski 3x10x42s while a friend paid just under $900 for his vxIII 3.5x10x50. The brightness is comparable,but the swarovski scopes are lighter,more compact and can be mounted in lower mounts than the 50mmvxIII.