Guys they are selling them for $680 at the proshopI go to. I shot it today and it's one smooth ride. I think the new limb pocket design has made a huge difference. I love my Switchback and ordered the new Drinlin to hang beside it. Hardcore I tried the Hoyts but the tunning fork effect made my eyes rattle. You wanna talk about goffy looking check out that new Bowtech.