ORIGINAL: Scoobiedoo
IMHO - it should be illegal for ANY manufacturer, vendor, retailer, etc. to state anything in their ads, sales ads, etc. stating ANYTHING that can't be proven in black-and-white on paper by a REAL scientist in a REAL laboratory by a firm that has absolutely NO vested interest in the product, are paid by the manufacturer, etc.
It is illegal to make a false claim in advertising. It is called, Truth in Advertising. The way it works is that companies spend a lot of money on lawyers to make sure the statements made in advertising are not lies. A buddy of mine shared a story with me some time ago about Ford claiming that thier new vehicle is 700 times quieter. The board that oversees truth in advertising brought Ford under review. Fords claim that driving with the windowsup is 700 times quieter than with the window down.
It's the same way that you can claim that your product is the "best"but you better never say that you product is "better" without proof. It is similar to how the term lean is not governed. You can put the term lean ona bucket of lard if you want to but you better not say it has less fat.
Not quantifiable. Got it.
The carbon companies do the same thing because if they didn't they'd have to prove it.
Tom