I don't know that you MUST have camo on your gun but if you're hunting turkeys youARE going to want at least matt finish on your gun. My dad had an ol wingmaster that he hunted w/for years (71-98). He's been busted w/sun glaring off of it more times than he could count. However, being a pastor didn't allow him a lot of free cash to buy a new gun. But every spring he'd talk about "some day I'm gonna get me a matt finished gun" We both finally bought 870 turkey guns (mine in advantage his just matt) and neither of us have a problem w/spooking turkey w/glare. Turkeys have incrediable eyes and when I'm walking up to him in the woods and his guns shinin' like a tin roof you know good and well the turkeys are seeing that.

I understand your frustration w/the marketing business. But when it comes to turkey shotguns I really don't feel like it's a gimmick. Nothinglike some of the products you see w/deer.