As I said, it's essentially on clearance. According to Remington's web site, the production of the ADL ceased in 2004, so you're getting one of the last of a breed - a rifle that's been sitting around for the last 2 years or so collecting dust. Not that it's a bad thing. If I had the choice of a 700 w/scope for $100 more than a 710, I probably would have jumped on it, but that wasn't an option back when I bought my rifle. The ADL was still about $150 more w/o scope.

If I was shopping for a youth rifle, I'd probably buy this ADL and find some old 700 stock to cut down for the new few years...then put the original back on when he/she got bigger.