I know what you're talkin about arthur, those shows are terrible, i saw one today where right after the kill this guy busted out about 3 or 4 different sets of knives to use to gut/field dress his deer, and coincidentally they were all made by the same company! anyway, i just like seeing the animals, not so much all the product placement. But it is way better and more respectful to the animal than some of the hunting videos you might see on youtube.com or other home-made hunting video sights.